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NORTH AMERICAN Newsline NOVEMBER 13, 2026 | The Indian Eye 35

Authority (NJEDA), the New Jer-
sey Business & Industry Association
(NJBIA), Middlesex County and the
broader business community.

ODOP Marketplace Unveiled
The inauguration also marked
the unveiling of the ODOP Market-
place within the larger USICC facil-
ity.
Supporting the Government of
India’s One District One Product
(ODOP) initiative, the Marketplace
showcases regional products and
craftsmanship from 12 Indian states,
including textiles, metalwork, tea,
beverages and other goods highlight-
ed by Ambassador Pradhan.
Integrated into USICC’s con-
tinuing business environment, the
Marketplace provides opportunities
for American buyers, distributors
and visiting delegations to discover
Indian products, interact with partic-
ipating companies and explore com-
mercial relationships beyond tempo-
rary exhibitions. to have a year-round place where tions. Hub, connecting 18 Indian Deep-
Ambassador Pradhan also high- American buyers could see, experi- For American businesses, the Tech companies with 10 investors
lighted New Jersey’s importance to ence and sample their products; In- Corridor serves as a physical start- and four market-access experts.
India–U.S. trade, including the Port dian technology companies to have ing point in New Jersey, backed by Earlier, in June, EntryOpen
of New York and New Jersey and a platform for U.S. market-entry ac- EntryOpen’s operating presence in brought a delegation of 19 Indian
the concentration of American im- celeration; and American businesses both countries. Through Entry India, companies to New Jersey and facili-
porters across the tri-state region. to have a trusted starting point for companies can explore Indian suppli- tated their visit to Choose New Jer-
USICC’s Piscataway location pro- exploring India, backed by our op- ers, manufacturing partners, distri- sey’s Newark office, connecting them
vides access to Newark Liberty Inter- erating presence in both countries. bution, market expansion, business with the state’s economic-develop-
national Airport, major seaport facil- USICC brings these opportunities establishment and Global Capability ment ecosystem.
ities, New York City and the broader together in one continuing business Centers (GCCs), with on-the-ground USICC is already conducting
Northeast market. environment.” support in India. AI-focused events, buyer–seller
The Corridor’s Business Lounge, meetings and business engagements
A Business Relationship Is an Ongoing Process Indian Brands Building Their U.S. Presence
private offices, meeting rooms and to connect participating companies
USICC grew out of the expe- product showcase areas provide the The Corridor brings together es- with prospective customers, distrib-
rience of Entry USA and Entry In- physical infrastructure for continuing tablished brands such as P-TAL and utors, investors and operating part-
dia, operating under the EntryOpen business engagement and U.S. mar- Two Brothers Organic Farms, along- ners. These programs are designed to
brand, which have assisted more than ket presence. side emerging businesses includ- develop sales opportunities, support
1,000 companies with business estab- From Buyer Interest to Business Execution ing Acaii Living, Purple Lume and technology companies pursuing U.S.
lishment, market entry and opera- Saakya, among others. market entry and connect American
tional requirements. USICC connects two essential For established companies, businesses with sourcing, manufac-
Through that work, a recurring parts of cross-border business. USICC provides opportunities to turing and operational opportunities
challenge became clear: Indian ex- The first focuses on market en- strengthen buyer engagement and in India.
porters need affordable, continuing gagement through product showcas- develop distribution relationships. Building What Comes Next
opportunities to present products es, buyer meetings, sampling, dele- For emerging brands, it offers an ac-
to American buyers beyond cost- gations and curated events, helping cessible way to introduce products, Following its inauguration,
ly, short-duration trade exhibitions. generate interest and initiate com- receive market feedback and begin USICC plans to welcome addition-
American businesses exploring India mercial discussions. developing commercial relationships al showcasing and incubating com-
face a different challenge — identi- The second connects emerg- without immediately establishing an panies, expand sector-specific buyer
fying reliable partners and navigating ing opportunities with operational independent U.S. showroom. engagements, strengthen technology
market entry without an established execution, including company es- An Ecosystem Already in Motion and investor connections, and de-
local network. tablishment, offices, warehousing, velop further cross-border business
USICC was conceived and fulfillment, customs coordination, USICC builds on EntryOpen’s opportunities between India and the
founded by Navin Pathak and Jayanti trucking and global-mobility support ongoing engagement with compa- United States.
Chandrasekar as a practical response through EntryOpen. nies, investors, trade organizations “The inauguration is an import-
to these needs. For Indian technology compa- and institutions through business ant milestone, but what matters most
“Trade relationships grow nies and startups, USICC also pro- delegations, technology programs is what happens here afterward —
through continuing engagement vides market-entry acceleration ca- and buyer–seller interactions. the buyers who discover new prod-
between businesses,” said Navin pabilities, connecting founders with On September 21, EntryOpen ucts, the companies that establish
Pathak, Co-Founder of USICC and prospective enterprise customers, partnered with NASSCOM to or- operations, the partnerships that de-
CEO of Entry USA and Entry India. investors, industry partners and re- ganize the Investor Connect & U.S. velop, and the business opportunities
“We wanted Indian manufacturers sources for establishing U.S. opera- Market Access Forum at the NJ AI that move forward,” Pathak said.

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